AUDIENCE

WHAT AUDIENCE DOES BP APPEAL TO?

🌍 1. Global mainstream audience

• Targets a worldwide audience, not just US viewers

• Appeals to superhero fans across cultures

👉 Key idea: mass audience appeal

✊🏾 2. Black audience / representation

• Significant Black representation on screen

• Strong appeal to Black diaspora audiences

👉 Key idea: identity + representation

🧑🏽‍🤝‍🧑🏾 3. Fragmented + segmented audiences

• Appeals to multiple groups:

  • Marvel fans

  • action/superhero audiences

  • diversity-focused audiences

👉 Key term: segmented audience

HOW DOES BP TARGET ITS AUDIENCE?

🌍 1. Global blockbuster appeal

• Produced by The Walt Disney Company as part of the Marvel franchise

• Designed for a worldwide mass audience

👉 Targets audiences through:

• action spectacle

• CGI-heavy visuals

• universal superhero genre

👉 Key term: globalisation

✊🏾 2. Representation (Black audience targeting)

• Majority Black cast

• Focus on African culture and identity

👉 Appeals to:

• Black diaspora audiences

• audiences seeking representation

👉 Key term: diverse representation

🎬 3. Genre conventions (superhero film)

• Clear superhero narrative:

  • hero vs villain

  • action sequences

  • moral conflict

👉 Targets fans of:

• Marvel

• action blockbusters

👉 Key term: genre conventions

🔗 4. Franchise loyalty

• Part of the Marvel Cinematic Universe (MCU)

• Links to other films and characters

👉 Targets existing Marvel fans through:

• familiarity

• continuity

👉 Key term: franchise audience

📱 5. Convergence + marketing

• Promoted through:

  • trailers

  • social media campaigns

  • merchandise

  • cross-platform advertising

👉 Key term: media convergence

“How do media industries target audiences?”

Target:

• global mainstream audience

• Black audiences (representation focus)

• superhero fans

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