WESTFARMERS AND ZAPPOS CASE STUDY FOR EACH KKP

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who is the CEO of WestFarmers:

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34 Terms

1

who is the CEO of WestFarmers:

Rob Scott

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2

how many target stores closed:

75 stores

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3

when did the closure of the target stores occur:

May 2020

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4

how many target stores were rebranded into Kmart stores

90

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5

how many employees lost their jobs:

1300

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6

KKP1 importance of leadership: (HEADING)

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7

how did Westfarmers use stratergy 1 of build share vision during change:

  • Scott communicated the benefits of changing and the consequences of not:

    ‘making it more efficent in a tough market”

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8

how did westfarmers use statergy 2 of ongoing communication during change:

  • Scott has continued to communicate to staff and customers which stores are being shut or rebranded

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9

how did westfarmers use stratergy 3 of ongoing support during change:

  • Scott provided team members with opportunity of redeployment to stores eg kmarts ( including rebranded), Bunnings and office works

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10

KKP2: management stratergies to respond to KPI data:

staff training: to learn new job opportunities training will be provided at Kmart, Bunnings and Officeworks

Staff motivation: Provide rewards and recognition for staff embracing new changes

Redeployment of resources: labour resources were redeployed to Kmart, Bunnings and Officeworks, important because the skills of Target employees can be redeployed to another area of business instead of being lost

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11

KKP3": STRATERGIES TO IMPROVE CORPORATE CULTURE HEADING

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12

how have Zappos used hiring employees who display zappos values

  • new recruits are invited to meet the whole team in a social setting to determine if they align with existing values (HELPING TO MAKE SURE BUSINESSES VALUES STICK)

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13

KKP4: SENGES HEADING

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14

how have westfarmers used mental models:

  • Target has been operating the same way for 100 yrs so the fact that they have closed some of the Target stores shows they are open to change.

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15

how have westfarmers used shared vision:

  • Rob Scott continues to display shared vision of business about the reason for the change “build more efficent in a tough market”

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16

how have west farmers used personal mastery:

  • as employees are redployed to other WestFarmers brands employees will be enocuraged to self evaluate skills in new roles and seek training to achieve WestFarmers business objectives

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17

How have WestFarmers used Team learning:

  • with the conversions of 90 stores employees will have opportunities to work together and learn about practices so learning is more quick as group can solve problems together

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18

how have WestFarmers used systems thinking:

  • Rob Scott and Target/Kmart directors acknowledge that change in one area will impact the others

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19

KKP5: LOW RISK STRATERGIES HEADING:

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20

how have West Farmers used support stratergy:

  • opportunities for redeployment at other WestFarmers brands eg Kmart, Bunnings and OfficeWorks and if your in a regional area surrounded by no stores Rob will find other job opportunities for you

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21

how have West Farmers used communication stratergy:

  • Rob Scott has communicated to Employees and customers regarding which stores will be converted and shut down, so they aware of the changes and if they will be impacted

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22

KKP 7: THREE STEP CHANGE MODEL

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23

how have westfarmers used unfreeze stratergy:

  • Rob Scott has communicated the urgent message as to why change has to occur “to support thousands of people we employ”

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24

how have westfarmers used change stratergy:

  • the change was taken over the course of 18 months (providing time for change to be implemented smoothly)

  • employees retained stores at other WestFarmers brands

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25

how have WestFarmers used refreeze stratergy:

  • for the stores converted into Kmarts clear policies would have constantally been communicated to ensure staff don’t revert back to target processes (ENSURING SUCCESS OF CHANGE)

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26

KKP 8 EFFECT OF CHANGE ON STAKEHOLDERS HEADING:

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27

how has it positivelly and negatively effected Target Managers":

POSITIVE: many opportunities for managers to develop new skills and advance careers as the conversions and closures would create new roles within Kmart

NEGATIVE: however their may be less reduced roles which means less authority

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28

how has it positively and negatively effected Target employees:

POSITIVE: new opportunities of employment due to redeployment at Kmart, Bunnings and officeworks stores

NEGATIVE: 1300 employees loss their jobs as they have been made redundant

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29

How has it positively and negatively effected Target Customers:

POSITIVE: those stores converted to Kmarts will be selling lower priced items due to Kmarts Lower cost stratergy

NEGATIVE: inconvinent if your livining in an area with a store thats been closed down eg HIGHPOINT

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30

KKP 9 CSR CONSIDERATIONS: HEADING

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31

how have WestFarmers considered their employees during change:

  • offered redeployment opportunities at WestFarmers brands for employees (less stress about job security

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32

how have WestFarmers considered the general community during change:

  • when WestFarmers redeployment can’t be obtained WestFarmers works with employers in regional areas to make sure job secuirty is secure

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33

KKP 10: IMPORTANCE OF REVIEWING KPIS HEADING

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34

how much did it cost kmart to implement the change and how much did they earn as a result and was the change worth it:

$110 million dollars and they recieved $634 million

so therefore the change was worth it for WestFarmers because their number of sales increased significantally in comparison to before changes

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