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Opportunity Cost
The value of the next-best alternative given up
Marginal Thinking
Decisions that are made by comparing marginal benefits and marginal costs
Incentives
People respond to changes in costs and benefits
Trade
Trade can make everyone better off when people specialize according to comparative advantage
Opportunity Cost Formula
Total Revenue - Economic Profit
What one Sacrfices / What one Gains
Law of Demand
As prices rise, quantity demanded falls. As price falls, quantity demanded rises.
(Demand Shifter) Income
Normal Goods: Demand Rises when income rises
Inferior Goods: Falls when income rises
(Demand Shifter) Price of Substitutes
If subsitute price rises, demand for good rises
(Demand Shifter) Price of Complements
If Complement Price rises, denabd for this good falls
(Demand Shifter) Tastes/Preferences
More popularity increases demands
(Demand Shifters) Expectations
Expected Future price increases can raise current demand.
(Demand Shifters) Number of Buyers
More Buyers increase demand
Law of Supply
As price rises, qunatity supplied rises. As price falls, quantity supplied falls.
(Supply Shifters) Input Prices
Higher input prices decrease supply
(Supply Shifters) Technology
Better technology increases supply
(Supply Shifters) Taxes/Subsidies
Taxes decrease supply; subsides increase supply
(Supply Shifters) Expectations
Expectations about future prices can affect current supply
(Supply Shifters) Number of Sellers
More sellers increase supply
Market Equilibriu Occurs When
Quantity Demanded = Quantity Supplied
(Effects of Market Shift) Demand Increases
Price Increass, Quantity Rises
(Effects of Market Shift) Demand Decreases
Price Falls, Quantity Falls
(Effects of Market Shift) Supply Increases
Price Falls, Qyantity Rises
(Effects of Market Shift) Supply Decreases
Price Rises, Quantity Falls
Price Ceiling
A Price Ceiling is a legal Maximum Price
Binding Price Ceiling
A price ceiling when it is below equilibrium price
Non-binding price ceiling
A price ceiling is non binding when it is above equilibrium price. No effect
Price Floor
Legal Minimum Price
Binding Price Floor
Price floor is binding when it is above equilibrium price
Taxes
A tax creates a wedge between the price buyers pay and the price sellers receive
Buyers have more tax burden when
demand is more inelastic
Sellers have more tax burden when
Supply is more inelastic
Buyer Burdern Formula
Price buyers pay after tax - original equilibrium price
Seller Burden Formula
Original Equilibrium Price - price sellers receive after tax
Total Tax
Buyer Burden + Seller Burden
Consumer Surplus
The difference between what buyers are willing to pay and what they actually pay
Consumer Surplus Graphically
Area under demand curve and above price
Producer Surplus
Producer surplus is the difference between the proce sellers receive and their minimum willingness to sell
Producer Surplus Graphically
area above supply curve and below price
Total Surplus
Consumer Surplus + Producer Surplus
Price elasticity of demand
Elasticity measures how responsive quantity demanded is to price
Midpoint Formula
Price Elasticity od demand = percentage change in quantity demanded / percentage change in price
Percent change in Q
(Q₂ − Q₁) / [(Q₂ + Q₁) / 2] × 100
% change in P
(P₂ − P₁) / [(P₂ + P₁) / 2] × 100
Elasticity
%ΔQ / %ΔP
Elastic > 1
Quantity responds strongly to price
Inelastic < 1
Quantity responds weakly to price
Unit elastic = 1
Percentage changes are equal
Total Revenue
Price * Quantity
Elastic demand effect on total revenue
When prices rise, quantity falls, TR falls
Inelastic deman effect on total revenue
when prices rise, quantity falls, TR Rises
Unit elastic effect on total revenue
When prices rise changes offset, TR unchanged
Demand is more elastic when:
There are many substitutes.
The good is a luxury.
The market is narrowly defined.
Consumers have more time to adjust.
Demand is more inelastic When
There are few substitutes.
The good is a necessity.
The market is broadly defined.
Consumers have little time to adjust.
Cross Price Elasticity
% Change in quanity demanded of good A / % change in price of Good B
Income Elasticity
% Change in quantity demanded / % change in income
Price elasticity of supply
% Change in quantity supplied / % Change in price