social influence

social influence

able to get someone to bahevie ins a way they normally wouldn’t behave

6 bases of social power in obedience

rewards, coercion, expertise, information, referent power, legitimate authority

Rewards

positive providing given the outcome (operant conditioning) - habituation risk

• only work from a domain of authority

  • Professor can get us to write a paper; he can't get us to mow his lawn

coercion

negative providing given to make someone comply (less effective)

• only work from a domain of authority

  • Professor can get us to write a paper; he can't get us to mow his lawn

Expertise

special knowledge - can form a basis of social power: you have some information that the other person needs, but you control access to it.

• ex. Professor goes camping - boat stops w meche and electric e, they start working; 

  • "grab the wrench prof" - will obey the person w inform

information

message content - similar to expertise

referent power

look up to, charisma

• older sibling & younger sibling

• people with certain lvls of charisma can get people to do things