IDSC 3001 Quiz 3

B2B

Business that sells products or provides services to other businesses

B2C

Business that sells products or provides services to the end-user consumers

C2C

Consumer to consumer transactions

Digital Marketing

Refers to all online advertising of goods and services

E-Commerce (electronic commerce)

is the buying and selling of goods and services, over the internet

Geo-targeting

A method of detecting a website visitor’s location to serve location-based content or advertisements

Keyword

Advertisements targeted based on a user’s query, search

Mobile Commerce

Any commercial transactions that take place via apps or mobile sites

Omni Channel

Is an approach to sales, marketing and customer support that seek to provide customers with a seamless and unified brand experience, regardless of which channels they use

Search engine (SEO)

A program that indexes websites, then attempts to match relevant websites to a users search request

Attribute

Characteristic, describing an entity

Big Data

Refers to large and diverse set of data that grow at ever increasing rates of speed. Big data is a field of study to systematically extract and analyze data sets that are too large or complex to be dealt with by traditional software.

Cardinality

Describes one of the type of relationship: one to one, one to many, many to many

Data Management

is a set of processes established by a company for data that includes acquiring, validating, storing, protecting, and processing. Data management needed to ensure data is accessible, reliable, and timely

Entity

A single thing, person, place, or object

Field

Represents each category of data contained in a record

Master Data Management (MDM)

is the process used to manage, centralize, organize, categorize, localize, synchronize, and share data according to the enterprise’s policies and/or strategies. When properly done, MDM streamlines data sharing among personnel, departments, and systems

Entity Relationship Diagram

is a type of flowchart that illustrates how “entities” such as people, objects, or concepts relate to each other within a process or system

Database Management System (DBMS)

A software system that is used to create and manage databases. They provide users and programmers with a systemic way to create, retrieve, update, and manage data

Record

Group of related items

Relational Databases

Software designed to model data in tables. In a relational database, each row in the table is a record with a unique ID called primary key. The columns of the table hold attributes of the data. Relational databases are designed to handle vast amounts of data by enterprise applications

Object Orientated Databases

The data is represented and stored in the form of objects. Object databases are commonly used in applications that require high performance and calculations. They are designed to handle videos, music, 3D modeling, engineering, drawings, and images

Table

A collection of related data consisting of columns and rows