AUDIENCE

WHAT / WHY HAS ASSAINS CREED FRANCHISE MADE ADAPTIUONS OVER TIME?

TO ADRESS CHANGES IN AUD AND AUD EXPECTATIONS

• IN AC LIB; there are female protagonists (availine)

• different answers to subvert/excel steryotypes

HOW CAN AUD BE TARGETED?

BRAND IDENTITY of ac is a key strategy for targeting aud

• fan community (pre sold audience) already exists and gaming aud already have preconceived ideas of what to expect from a game in franchise (formula)

ALSO results of advancements in games in tech, games are distributed across a range of different media plats which target a more diverse audience

HOW COULD AUD BE ATTRACTED?

through creating a sense of identity - identification if characters or through fans in online communities

LIBERATION ; identification with protagonist Adeline - female assign of mixed race (African / French) which is unusual in gaming - more diverse reps

• aud can see themselves rep and connect with their experiences (gender race and identity)

also multiple identities in game play - A can switch from lady, slave, and assassin where each identity has different abilities and how different characters react to her

• players can experience different social roles, identity is a core part of gameplay not just story

GAMES in franchise have broadened their appeal by inclusion of different historical settings adnd female protagonists

GAME PRODUCERS construct audience through decisions they make about characters

AVELINE

targets players interested in reps and diversity and broadens appeal beyone traditional male gamer stereotype - still fits action hero which keeps core gaming aud

narrative

18th centuary New Orleans with themes of slavery power and identity appeals to players who enjoy historical and narrative driven games and more mature higher rated gamers

gameplay

switch between 3 identities

encourages strategic thinking / exploration of roles, constructs aud as engaged players, not just a passive consumer

genre

genre conventions such as action adventure

combat and stealth attracts fans of wider ac and existing gamer aud

interrelationship of media tech and patterns of consumption and response

DISTROBUTION OF GAMES ACROSS PLATFORMS IS A STRATAGY TO INCREASE AUD CONSUMPTION

• ALSO to attempt to draw gamers from different platform to purchase additional hardwear

liberation ; hand held exclusivity of ps vita - fans had to purchase ps vita to play the game, uses popularity of assassins creed to drive hardware sales

also, liberation linking to console version, if you owned both psvita and console version you unlocked extra content - encourages players to buy both