NO DONE Sport Ana

Marketing

the task of creating, promoting, and delivering goods and services to consumers and businesses

Sport Marketing

consists of all activities designed to meet the needs and wants of sports consumers through an exchange process.

Advertising

Sponsorship

The acquisition of rights to affiliate or directly associate with a product or event for the purpose of deriving benefit from that affiliation. Tend to benefit both parties

Albert G Spalding 

First to capitalize on the use of the word
official

Mark McCormick

Built IMG through Arnold Palmer and endorcemen. Who founded the first sport marketing firm?

Target Market

Sport products are inherently inconsistent and unpredictable, thus making them unique in the marketing approach.

True

Bill Veek

Nike and Air Jordan

• Packaging of the Nike brand, product, advertising and athlete into
one personality

Sonny Vaccaro

Brought television cameras and microphones into the game, thereby bringing the fan closer to the experience

One of the unique marketing principles applied to sport management is that in many cases, sport organizations must both compete against and cooperate with rivals in order to survive and thrive.

True

Roone Arledge's influence on sport broadcasting included all of the following, except:

significant progressions in the way that sport marketers research the demands of the fan.

Target Market 

the segment of the population that will allow you to most efficiently and effectively meet your marketing goals.

Market Segementation

The process of identifying subgroups within the overall marketplace based on specific factors.

Roone

Who was behind the development of Monday Night Football?

Fan identification

based on an emotional involvement with the team.