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PSYC 211
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What is an independent variable?
the variable being manipulated
What is a dependent variable?
the variable being observed or measured
What are the four scales of measurement?
nominal
ordinal
interval
ratio
Characteristics of a nominal scale of measurement
simplest scale
categorical variables
does not involve a “rank” of any sort
can compute only frequency of a level of your variable
i.e., there is no meaningful order to the different levels of the variable
e.g., favorite color
Characteristics of a ordinal scale of measurement
involves a rank order of a characteristic
higher (or lower) values can be considered better than lower values
can compare between different levels with > or < symbol
cannot determine by how much one level is different than another
differences between values do not hold meaning
Characteristics of a interval scale of measurement
a continuous scale
differences between values have meaning
can compare using > or < symbol
can add and subtract values
e.g., fahrenheit
there is no true zero
Characteristics of a ratio scale of measurement
a continuous scale in which the differences between values hold meaning and a value of zero holds meaning
can compare using > or <
can add and subtract
can multiply and divide
e.g., weight, height, reaction time, age
What should you strive for with scales of measurement?
the most precise measurement
What is reliability?
how consistent (or dependable) a measure is
What is validity?
how accurately a measure captures the construct it is supposed to
A measure cannot be valid if it is not reliable. True or False?
true
As researchers, we strive to observe what?
a participant’s true score
What is an observed score subject to?
measurement error
What are the sources of measurement error?
transient states (mood)
stable attributes (motivated to perform well)
situational factors (gender of researcher, room where test is taken)
characteristics of the measure (demanding task, ambiguous questions)
mistakes in recording (how well trained the researcher is, incorrect data)
How can we measure reliability?
test-retest
interitem
interrater
What does a correlation coefficient tell us?
how two measures are related by describing the strength and direction of the relationship
What are the types of validity?
face validity
construct validity
convergent
divergent
A measure cannot be valid if it is not reliable. True or False?
true
What is face validity?
usually assessed by using previous research or asking experts in the field
What is convergent validity?
is our measure correlated with other measures that it should correlate with
What is discriminant validity?
is our measure not correlated with other measures that it should not correlate with
Characteristics of the mean
describes our typical score, otherwise referred to as the average
known as the balance point
changing any single score will change the mean
introducing a new score or removing a score will change the mean
adding/subtracting a constant from each score will shift the mean by the constant
multiplying or dividing each score by a constant will change the mean such that it is multiplied or divided by that constant
How do you calculate the mean?
adding up all values, scores, data points, or observations, then dividing that sum by the number (amount) of observations
How do you weight the mean?
multiple the means by the number of observations in each group
When is a weighted mean usually used?
when individual observations are not provided, but group means are given instead
Characteristics of the median
the most “center” value in a set of data
known as the middle point
changing any single score may or may not change the median
introducing a new score or removing a score may or may not change the median
adding/subtracting a constant from each score will shift the median by the constant
multiplying or dividing each score by a constant will change the median such that it is multiplied or divided by that constant
How do you calculate the median?
order all values from largest to smallest
eliminate values from each side until the middle value remains
if there is an odd number of scores, the median is the middle score
if there is an even number of scores, the median is the average of the two middle scores
What is the mode?
the value that occurs the most frequently
What is a bimodal score?
if there are two values that are the most frequent
What is a multimodal score?
if there are more than two values that are the most frequent
When should you use the mode?
when we have categorical data (nominal scale), we cannot compute the mean or median
When should you use median?
when we have ordinal data
when data are skewed
when outliers are present
when reporting range and/or inter-quartile range
When should you use mean?
when we have continuous data (i.e., interval or ratio)
when data are normally distributed
there are no outliers
when reporting variance and/or standard deviation
When should you use mode?
when data are nominal (categorical)
What is variance?
averaged squared deviation from the mean
What is standard deviation?
averaged deviation from the mean
by how much individual scores differ from the standard (or mean), on average
the most commonly reported measure of variability
easier to interpret than variance
Why do we use squared deviation scores?
it turns negative deviation scores into positive numbers
What is a z-score?
a way of comparing individuals’ scores to the mean and to other individuals’ scores (i.e., how many standard deviations away from the mean a score is)
What does a z-score indicate?
how far a score is from the mean
whether a score is below or above the mean
z-scores always have a mean of zero
How can z-scores be helpful for inferential statistics?
can help researchers use the data from a sample to draw inferences about populations
Inferential statistics do what?
makes inferences about a population from a sample
What are the general steps of inferential statistics?
begin experimental design with a broad topic or theory
come up with a research question
make a hypothesis based on related research
when we make a hypothesis, we discuss it in terms of conceptual definitions of variables
operationalize your variables
run your study; collect data
What is a null hypothesis?
there is no group differences
What is an alternative hypothesis?
there are group differences
When are results statistically significant?
if it is very unlikely that the results were due to chance
When do you reject the null hypothesis?
p < 0.05
we found an effect
↳ difference we observed was not due to chance
When do you fail to reject the null hypothesis?
we did not find an effect
↳ difference we observed was due to chance
What is probability?
a portion of all the possible outcomes divided by the total number of possible outcomes
Characteristics of the p-value?
the probability that an observed difference could have occurred just by random chance
the larger the p-value, the higher the probability that an effect occurs by chance
the smaller the p-value, the lower the probability that an effect occurs by chance
low p-value indicates statistical significance of the observed differences
What is a Type I error?
reject the null hypothesis when the null is true
What is Type II error?
fail to reject the null hypothesis when the null is false
Characteristics of power
how well a statistical test can detect an effect
related to type II error
probability of rejecting the null hypothesis if the null hypothesis is false
power of at least .80
at least 80% of chance of detecting an effect of the iv
20% of probability of committing a type II error
What is internal validity?
ability to say the iv (and only the iv) causes dv
concerned with causality
control for extraneous variables
What is external validity?
generalizability
concerned with relating to real-world scenarios or with generalizing to other people/places/cultures
What is an observational approach?
direct observation of human and non-human behavior
Characteristics of naturalistic observation
real-world settings
no intrusion or intervention by researcher
participants engage in ordinary activities
sometimes the researcher will participate in the activities of their subjects in order to better observe
some drawbacks are losing the ability to judge behavior objectively, or being a part of the group may influence the group
high external validity
low internal validity
Characteristics of contrived observation?
laboratory setting
participants often know that they are being observed
controlled environment
more control over extraneous variables
less variability in behavior
high internal validity
some drawbacks are less generalizability, participants may behave differently because they are being watched, low external validity
What is self-report?
participants or others verbally provide the data
Types of self-reports?
questionnaires
interviews
Advantages of questionnaires
requires less extensive training
can be administered to groups of individuals
less expensive and time consuming
may respond more truthfully to sensitive topics
Advantages of interviews
follow-up questions allow for more data to be generated
can be administered to population (e.g., illiterate, children, people who are cognitively impaired, etc) for which questionnaires are inappropriate
interviewees can ensure that participants understand questions before answering
Cons to self-reports
social desirability response bias
responding in socially-desirable manner
acquiescence and nay-saying
tendency to agree or disagree with statements
can overcome social desirability with anonymity and neutrally-worded items
reverse coding to overcome acquiescence and nay-saying
Types of physiological measurement
neural electrical activity
neuroimaging
autonomic nervous system
blood and saliva assays
overt reactions
EEG
high temporal resolution
poor spatial resolution
fMRI
high spatial resolution poorer temporal resolution
Automatic nervous system activity consists of what?
heart rate
blood pressure
respiration
sweat
skin temperature
Blood and saliva assays consist of what?
cortisol
testosterone
estradiol
Overt reactions consist of what?
using specialized equipment to measure subtle bodily reactions
sensors to measure blushing
pupil dilation
eye tracking
What is archival data?
any data that existed before the study
Archival data consists of?
census data and other government records
court records
personal letters
newspapers and magazines
social and economic trends
What are the negatives to archival data?
getting access
limited to the variables available
might lack information reliability of measurement
What are probability samples?
each person in the population has a non-zero chance of being selected, and that probability can be known
requires access to the full population
usually not feasible in psychology
What are non-probability samples?
cannot quantify the likelihood of an individual being selected
practical
What is simple random sampling?
equivalent to pulling names out of a hat
known population
random selection
every person in the population has an equal probability of being selected
requires a sampling frame
What is systematic sampling?
use when we do not know how many people will participate in the study
every nth person (e.g., every 3rd, every 5th, etc.)
ideal version includes having a sampling frame, picking a random person on the list to start, using that person and every nth person from there
less ideal version includes having no sampling frame, using every nth person that becomes available, and not technically random unless you skip a random number of people at the beginning
How to begin stratified random sampling?
dividing population into strata
stratum (singular of strata) - a portion of the population that shares a certain characteristic
a homogenous subset of the population
requires a sampling frame
Stratified random sampling consists of?
randomly sample from each stratum
get a specific percentage of your sample from each stratum
equally represents each group
ensure representative percentage from each group
could try to match the percentages in the population
representative of the population
Descriptive behavior
cannot determine causality
only one variable being measured
Correlational behavior
discovers the relationship between two variables
cannot determine causality
no manipulation of an independent variable
Experimental behavior
how one variable affects another variable
manipulation of an independent variable
random assignments to group
Quasi-experimental behavior
how one variable affects another when random assignment impossible
can provide low-moderate support for a causal relationship among variables
passive manipulation of an independent variable, no random assignment
Correlational analysis
measures and describes the relationship between two variable
when conducting a correlation, we are interested in the covariance of two variables
What is covariance?
how do variables change or vary in relation to one another
Positive correlation
two variables tend to change in the same direction
Negative correlation
two variables tend to change in the opposite direction
Correlations can be used to measure?
validity
reliability
prediction
When should you use an independent samples t-test?
one dichotomous independent variable (two levels)
one continuous dependent variable (interval or ratio)
between-subjects design (different participants for each level of the independent variable)
What is the purpose of an independent samples t-test?
you are determining whether the means of two groups are different than one another
does one group systematically differ from the other group?
are the two groups from different populations?
are the means of two groups significantly different?
What is the critical value of t?
the value of t for which p = .05, or the cutoff t-value
When do you not find significant difference with a t-value?
when the critical t is larger than the t
What is a confounding variable?
a variable other than the iv that differs systematically between conditions
What is the issue with confounding variables?
they invalidate the experiment as it is unclear whether the differences were caused by the iv or the confounding variable, and should be eliminated or restricted as much as possible
What are common types of confounding variables?
demographic variables (age, gender race, etc.)
individual differences (reading level, working memory, attention, etc.)
individual habits (sleep patterns, exercise, diet, etc.)
external factors (time, weather, etc.)
What are subject variables?
characteristics of the participant (e.g., age, race, hobbies, income sex); otherwise known as individual differences
Are subject variables true independent variables?
no, but they can be treated the same during an analysis
Characteristics of descriptive research
summarizes and describes behavior
describes the prevalence of behavior
cannot determine relationships among variables
Characteristics of between-subjects designs
each participant experiences only one level of the independent variable
in order for it to be effective, there must be random assignment
Characteristics of between-subjects designs
repeated measures design
all participants experience all levels of the independent variable
What are the advantages to a within-subjects design?
requires fewer participants
more statistical power
ability to detect the effect of an iv if there is one
reduces effects of subject variables
What are the disadvantages to a within-subjects design?
order effects
carryover
practice
sensitization
fatigue