Marketing Analysis

What does a feasibility study determine?

Operational and/or financial feasibility of a business or project

What data does a feasibility study collect?

Personnel needs, market potentials, facility specifics and needs, competition

What does a S.W.O.T. Analysis stand for?

Strengths and weaknesses, opportunities and threats

What internal factors does a SWOT analysis look at?

Strengths and weaknesses

What external factors does a SWOT analysis look at?

Opportunities and threats

What does a PESTLE analysis stand for?

Political, Economic, social, technological, legal, environmental

What does the “P” in PESTLE analysis look at?

governmental influence on certain businesses on the global, federal, state, and local level

What does the first “E” in PESTLE analysis look at?

Factors influencing business plan such as inflation, interest rates, economic growth, exchange rates, real estate prices)

What does the “S” in PESTLE analysis look at?

Demographic data

What does the “T” in PESTLE analysis look at?

Advancements in technology

What does the “L” in PESTLE analysis look at?

All laws directly related to the business and its area of activity including patents, consumer law, privacy law, discrimination law)

What does the second “E” in PESTLE analysis look at?

Factors related to the direct environment of a business such as natural disasters, weather, geographic location, climate change, and sustainability

What are the steps in Koters 8-step change model

1. create a sense of urgency

2. form a coalition

3. create a vision for change

4. communicate the vision

5. remove obstacles

6. generate short-term wins

7. build on the change

8. institute change