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ethnography
the systematic description of a particular culture based on firsthand observation typically done by an anthropologist
Holism
taking into account all peoples perspectives and experiences
emic approach
view from within the culture
comparative perspective
rejecting a euro-centric mindset and avoiding making cultural assumptions
ethnocentrism
belief that the way of life of ones own culture is the only proper way of life
cultural relativism
taking. different approach that one must suspend judgement of other peoples practice in order to understand them in their own cultural terms
multicultural communication
cultivates an understanding of multicultural perspectives, respect diversity, use cross-cultural perspectives
globalization
worldwide interconnectedness, evidenced in global movements of natural resources, human labor, finance capital, information, and trade goods
globalization factors:
technological innovations, lower transportation and communication costs, faster knowledge transfers, and increased trade and financial integration amount countries
four forms of globalization by steger Manfred:
people, ideas, things, organization
culture concept
totality of learned, socially transmitted ideas, values, knowledge, material objects, and behavior
culture group
segment of society that shares a distinctive pattern of values, materials and behavior that differ from the pattern of the larger society
characteristics of culture
culture is learned, culture influences biological processes, cultural universals do exist, culture is dynamic, culture is integrated
values
are the behaviors and things that people feel are good, worth striving for, and worth upholding
symbols in corporations
ex: logos
legends in corporations
ex: stories about past successes and failure
heroes in corporations
ex: influential managers from the past
communication patterns in corporations
ex: language and nonverbal cues
shared values in corporations
ex: what the organization stands for and believes in
patterns of social interaction in corporations
ex: status and roles