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7 steps in the selling process
Prospecting
Pre approach
Approach
Presentation
Overcoming objections
Closing the sale
Follow up!
What is the average amount of no’s before a yes?
5 times
How many times cheaper is retaining customers?
5 times cheaper
How many seconds do you get for a first impression?
7 seconds
What is BANT?
Budget, Authority, Need and Timeline
What is SMART objective?
Specific, measurable, acheviable, relavent, timely
what is FAB?
features, advantages, benefits
what is SPIN?
Situation, problem, implication, need pay-off
what is LAARC?
Listen, acknowledge, assess, respond, and confirm
what is KPI?
Key performance indicator
what is CARE?
Comprehend, acknowledge, reassure, and engage
How many times do prospects say no before saying yes?
5 times
What are the 6 strategies for objections?
View as a question
Respond with a question
Restate to confirm
Pause 3 seconds
Use testimonials
Never argue
What are the 4 P’s of marketing?
Product, place, promotion and price