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Core values
Include individualism, equal opportunity, free enterprise, and rule of law.
Individualism
Each person has the ability to shape their life and destiny through the choices they make.
Equal opportunity
All people are given an equal chance to compete.
Free enterprise
The market determines prices, products, and services.
Rule of law
Every person, even those in power, must follow and be accountable to the same laws that govern all.
Political socialization
The process by which individuals develop political beliefs, values, opinions, and behaviors.
United States political culture
Its democratic ideals, principles, and core values.
Globalization
The process of interaction and integration among people, companies, and governments worldwide.
Political ideology
A set of political ideas and beliefs on how society should function.
Generational effects
Experiences shared by people of a common age.
Life cycle effects
Experiences a person encounters throughout their life.
Scientific poll
A human research method of public opinion using statistical information to randomly select representative respondents.
Opinion poll
Measuring public opinion on various issues.
Benchmark poll
Creating baseline views of a candidate.
Tracking poll
Following how views of a candidate change during a campaign.
Exit poll
Collecting data on why people voted the way they did.
Polling methodology
More precise when it includes accurate sampling methods, neutral framing of questions, and clear reporting.
Public opinion
Collective opinion on a topic or issue relevant to society.
Democratic Party
A major political party that generally aligns more closely to liberal ideological positions.
Liberalism
Favors more governmental regulation and national government involvement to address some social issues such as education and public health, with less responsibility.
Republican Party
A major political party that generally aligns more closely to conservative ideological positions.; R or GOP