social perception

Social Perception

process of how people form or modify impressions of others

Judging

We want to know how to get along better with people by evaluating or ______

Impressions

We use this a s basis on how we interact with other people

Factors of Social Perception

1. Primacy and Recency Effect

2. Body Language or Non- verbal Communication

3. Prejudice

Primacy and Recency Effect

• Luchins 1957, 4 groups read the story of Jim:

  • Group 1: Jim is friendly all throughout the story

  • Group 2: Jim is unfriendly

  • Group 3: Jim is friendly at first then unfriendly

  • Group 4: Jim is initially super unfriendly and then became friendly

• Is Jim friendly:

  • 95%, 5%, 78%, 18%.

Primacy

Tendency to evaluate others based on the first impression, it will stay kahit may character development

Recency

tendency to evaluate others based on our most recent impression

Strategies for recency effect to be effective:

• Allow time to past

• Counsel them that making snap judgements is not okay (can be told indirectly)

Body Language or Non-Verbal Communication

• way which people communicate intentionally or unintentionally without words

• Sometimes can be used as a weapon for deception

• Other uses:

  • Can be used to express internal states containing non-verbal cues (crying, laughing, kilig)

  • Regulates our social interaction (most important)

  • Maintain or establish terrotorial control

Non-verbal cues of Social interaction

• facial expressions

• Tone of voice

• Gestures, body movements, or touching

• Distance between people

• Posture

• Gaze or eye contact

  • Looking squarely in the eye: assertiveness or openness

  • Avoidance of eye contact: deception (withholding or guilty)

  • Hard stare: provocation or sign of anger

Prejudice

• belief of a person or group will possess an characteristic to perform inadequately

• All are negative, none are positive

• Have two types:

  • Stereotypes - fixed conventional idea

  • Discrimination

Sources of prejudice

1. Assumptions of dissimilarity

2. Social conflict

3. Authoritarianism

4. Social learning

5. Information processing

Scapegoat

• person or group whom the mistakes of other people are cast

• Sya madalas ang sinisisi

• Happens in authoritarianism

Information processing

• prejudice act as cognitive anchors

• Happens when you debunk prejudice

2 categories of social world

• Us category

• Them category

Us category

• in group

• View of the behavior that a person in group have

  • Favorable, bias

• Heterogeneous

Them category

• Outgroup

• Homogeneous

• Very unfavorable

• Generalized