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lvan pavlov
classical conditioning
Classical Conditioning
paired a bell with an US (food)
John Watson
little emotional Albert
Little Emotional Albert
conditioned a baby to associate white rats with a loud noise and fear them
BF Skinner
operant conditioning
Operant conditioning
Involves forming an association between a behavior and the consequences for that behavior (Rats)
Edward Thorndike
law of effect
Law of Effect
behavior followed by favorable consequences become more likely (cat in box)
Keller Breland
instinctive drift
Instinctive Drift
tendency of conditioned behavior to gradually return to a more innate behavior (Raccoon washing coins)
Martin Seligman
learned helplessness
Learned helplessness
feeling powerless to change a situation due to repeated exposure to uncontrollable events
Wolfgang Kohler
insight
Insight
abrupt realization of a problems solution
John Garcia
taste aversion
Taste Aversion
can occur when eating a substance is followed by illness, even at extended length of time
Edward Tolman
latent learning and cognitive maps
Latent learning
learning that becomes apparent only when there is an incentive to demonstrate it
Cognitive maps
a mental representation of the physical features in the environment
Robert Rescorla
contingency theory
Contingency theory
Cognitive component to learning, for learning to take place, a stimulus must provide the subject info about the likelihood that certain events will occur
Albert bandura
social/observational learning and reciprocal determinism
Social/Observational learning
learning through watching others retain the info and later replicating the behaviors observed
Reciprocal Determinism
an individual behavior influences and is influenced by both the social world and personal characteristics