Factors influencing perceptions

Perception

The process by which our brain organizes & interprets sensory information, transferring it into meaningful objects and events.

Bottom-up process

Details to big picture is a way our brain makes sense of information by starting with the small details and then building up to a complete perception.

Top-down processing

Big picture to details involves interpreting sensory information based on the larger context, prior knowledge, and expectations.

Selective Attention

The process of focusing on a specific aspects of information while ignoring others.

Cocktail party effect

Our ability to focus on a single conversation in a noisy crowded environment like a crowded party while turning out other stimuli.

Inattentional Blindless

An individual fails to notice an unexpected stimulus in their visual field when their attention is focused on something else.

Change Blindness

The failure to notice changes in one’s environment when their attention change occurs simultaneously with a visual disruption.