d(e) - political influence on media

Relationships Between Media & Politics

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__*Media & Govt*__

media is the best medium to stimulate political transparency


1. Media improves governance - monitoring those in power and alerting the public to corruption or abuse.
2. Access to information helps citizens hold governments accountable.
3. Improves government responsiveness by giving the vulnerable a voice.

Relationships Between Media & Politics

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__*Media & Diverse Opinion Sources*__

the press should provide a robust, uninhibited, and wide-open marketplace of ideas, in which opposing views may meet, contend, and take each other's measure.

Relationships Between Media & Politics

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Media & the __public__ at large

the press should serve the __public's right to know__ and __offer options for meaningful political choices__ and nourishment for effective participation in civic affairs.

How does the media play a role in influencing politics?

\- helps set the agenda of debates and issues.

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\- influence what issues voters should care about in elections. What criteria they should use to evaluate candidates

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\- politicians most likely to get media attention are the insiders/in-power/most money to purchase commercial time/wealthy and supportive of the status quo.

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\- candidates rely mostly on TV ads to "sell" their agenda, and the political system has been greatly cheapened

The Social Influence Model

The real impact is not the media, but who it is filtered by - community & the opinion leaders

Agenda Setting Model

The media are successful in telling people what to think about

The media set the agenda for public discussion

How does the internet play a role in influencing politics?

* Candidates can control their messages, as well as defend themselves from attacks
* They do not need to rely on journalists


* Fewer costs and unlimited format-free advertising through social media
* Useful in raising funds from small donors
* Campaign blog and you-tube videos