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obedience
definition
milgram - aim, procedure, results, conclusion
zimbardo - background, procedure, deindividuation, conclusion
dispositional factors
referred as internal factors and include personal qualities that we have little control over
situational factors
include those elements in our environment that can influence our behaviour and include work, school, and people around you
factors that influence obedience
prestige, proximity to authority figure, deindividuation
also consider individual and cultural differences
ethical issues associated with milgram’s research
psychological harm and distress, right to withdraw, deception
conformity
definition, types, why people conform, factors affecting
types of conformity
compliance, identification, internalisation
why people conform
normative social influence
informational social influence
refer to jenness’ bean jar experiment
individual differences (personal characteristics and personality traits)
factors affecting conformity
lack of group unanimity, answer in private, anonymity
social, cultural and ethical impact of ethnocentric bias in observational research
chosen method on conducting cross-cultural research on social influence
ethnocentric bias
ethical, cultural, social implications
ethical implications
informed consent, reviewed by HREC
cultural implications
one should never assume that a task in psychological instrument will have the same meaning cross-culturally, Eurocentric, risk of cultural bias
social implications
Indigenous participants felt that their personal safety within community was compromised due to engaging inn research process. researcher is to ensure that at minimum, there is access to accessible services participant can seek help and advice from
attitudes and persuasion
define attitude
define persuasion
ABC model
factors affecting attitude formation and/ or attitude change
persuasion strategies
bidirectional relationship between attitudes and behaviour - attitude can influence behaviour, behaviour can influence attitude
consistency of attitude behaviour link
measuring attitudes
ABC model
Affective
behavioural
cognitive
factors affecting attitude formation and/ or attitude change
external factors
yale attitude approach
elaboration likelihood model - central and peripheral route of persuasion
direct + indirect experience
yale attitude approach
source
message
audience
persuasion strategies
the norm of reciprocity
door-in-the-face
foot-in-door
bidirectional relationship between attitudes and behaviour - attitude can influence behaviour,
attitude strength, attitude accessibility, attitude specificity
bidirectional relationship between attitudes and behaviour - behaviour can influence attitude
self-perception
cognitive dissonance
cognitive dissonance
internal factors
change behaviours
justify behaviour by changing
justify behaviour by adding
ignore or deny information
consistency of attitude behaviour link
situational pressures, self-monitoring
consequences of inconsistency between attitudes and behaviours
mental distress, inability to predict behaviour, social desirability bias
measuring attitudes
behavioural counts, self-reports, implicit association test
Likert scales, focus groups
prejudice and discrimination
stereotyping, prejudice, and discrimination are linked
ABC model
why are people prejudiced
effects of prejudice
changing attitudes and reducing prejudice
strategies for changing attitudes and reducing prejudice
why are people prejudiced
unintentional biases (confirmation, attribution gender, conformity)
exposure
learning (association, reinforcement, modelling)
effects of prejudice
social stigma
internalisation of others’ evaluation
stereotype threat
changing attitudes and reducing prejudice
explicit forms of discrimination are now illegal and socially censored
strategies for changing attitudes and reducing prejudice
education
intergroup contact
superordinate goals
direct experience
self presentation (impression management)
self-presentation,
self-concept
validation
high and low self monitors
impression management
social media mental health
ethical concerns with social media
self concept
ideal self, self-image, self-worth
impression management
primacy effect, recency effect, schema
social media
pros and cons
classical conditioning
learning
Pavlov
stimulus generalisation and discrimination
Little Albert - Watson and Raynor
acquisition and performance
contiguity and contingency
extinction and spontaneous recovery
preparedness
systematic desensitisation
systematic desensitisation
step 1- relaxation technique
step 2- write a list/ hierarchy of fears
step 3- in state of relaxation, attempt first item on hierarchy by actually being there or visualising it. attempt next step
operant conditioning
reinforcement
elements of operant conditioning
reinforcement aims to strengthen behaviour
punishment aims to weaken behaviour
distinguishing punishment from negative reinforcement
advantages of reinforcement
importance of contiguity and contingency in operant conditioning
schedules of reinforcement
placebo effect
behavioural modification
elements of operant conditioning
Skinner
reinforcer
punisher
reinforcement aims to strengthen behaviour
positive reinforcement
negative reinforcement
punishment aims to weaken behaviour
aversive punishment
response cost/ negative punishment
distinguishing punishment from negative reinforcement
reinforcement increases behaviour
punishment decreases behaviour
advantages of reinforcement
schedules of reinforcement
placebo effect
behavioural modification
teaches correct behaviour
makes child/ animal/adult feel loved or appreciated
help develop self esteem
increases motivation to do correct behaviour again in future
punishment only affective when
brief, immediate and linked to undesired behaviour, positive behaviour taught to replace negative and is reinforced
contingency (OC)
consistent, appropriate
shaping preparedness
schedules of reinforcement
continuous reinforcement
partial reinforcement
fixed and variable schedules
partial reinforcement
interval and ratio schedules
behavioural modification
1) monitor
2) negotiate realistic goal
3) reinforcement schedule
4) start, reward small improvement
5) gradually remove reward
observational learning
definition
factors affecting
Bandura’s bobo doll
behavioural counts
characteristics of role model
contrasting each of the learning theories
mirror neurons
factors affecting
bandura
ARRM
attention, retention, reproduction, motivation
characteristics of role model
people we perceive warm and nurturing
authoritative position
similar to us in age, sex and interests
admire or who are of a higher social status
lack confidence i n our knowledge or abilities
Personal differences in learning
personal difference in the way we learn
cognitive behaviour therapy
personal difference in the way we learn
personal characteristics
academic characteristics
social/ emotional characteristics
cognitive characteristics
biopsychosocial model
increased risk of mental illness
bio model
genetics, neurochemistry, hormones, injury, age, sex, medications/ drugs, immune response, fight-flight response
psycho model
attention, learning, memory, emotions, thinking, attitudes, perceptions, beliefs, coping, strategies
social model
family background, education, interpersonal relationships, cultural traditions, socioeconomic status, poverty, physical exercise, gender
design investigation
IV, DV, hypothesis, qualitative research questions (what, how) constant and extraneous variables
extraneous variables
interfere with casual link
impact results
experimenter effects, demand characteristics, situational variables, population
types of sampling
random (more systematic and carefully planned process
stratified (breaks population down to smaller group and random samples taken in same proportion as population
convenience (quick and convenient, but may contain a large range of bias)
experimental designs
experimental group (exposed to IV)
controlled group )is not exposed to IV)
twin studies - to eliminate participant extraneous variables twins are used. important for participants to not know if they are experimental or control group to avoid placebo
match participants (Bandura’s doll matched in terms of aggressiveness)
repeated measures design
watson and rayner - only one group of participants exposed to different experimental conditions
observational designs
naturalistic observation
correlation studies
longitudinal design
cross-sectional studies
sequential designs
naturalistic observation
observing and recording variables of interest in a natural setting without interference or manipulation. For example, a researcher interested in aspects of social influence in a classroom such as conformity to behaving as others do, obedience to the teacher, or attitudes to learning, might use naturalistic observation as part of their research.
This design is well-suited to studies where researchers want to see how variables behave in their natural setting or state. In some cases, it might be the only method available to researchers; for example, if lab experimentation would be precluded by access, resources, or ethics. It might be preferable to not being able to conduct research at all, but the method can be costly and usually takes a lot of time.
It does not allow them to control or influence the variables in any way nor can they change any possible external variables. It also does not mean that researchers will get reliable data from watching the variables, or that the information they gather will be free from bias.
For example, participants might act differently if they know that they are being watched. The researchers might not be aware that the behaviour that they are observing is not necessarily the subject's natural state (i.e., how they would act if they did not know they were being watched).
correlation studies
longitudinal design
cross-sectional studies
sequential designs
While correlational research can demonstrate a relationship between variables, it cannot prove that changing one variable will change another. In other words, correlational studies cannot prove cause-and-effect relationships.
A researcher could have participants come to a laboratory to complete a complex cognitive task and a hypothetical risky decision-making task and then assess the relationship between participants' scores on the two tasks.
longitudinal design
observational design, uses the repeated measures principle in that the research is repeated with the same people. Instead of the research being completed in a short space of time, they occur over a longer time interval, often over several years, or even decades.
The researchers hypothesise that people who are more physically fit in their 40s and 50s will be less likely to experience cognitive declines in their 70s and 80s.
The advantages of a longitudinal study are that there is less bias from participant variables, as the participants remain the same, and direct changes in the participant can be observed.
They are however time consuming, expensive, and participants may drop out over the months, or years that the study is conducted.
cross-sectional studies
In research designs where the independent variable is age, a cross-sectional study may be used.
Researchers are often interested in researching across a wide range of age groups. Cross-sectional studies are observational in nature and are not causal or relational, meaning that you can't use them to determine the cause of something.
sequential designs
Sequential designs include elements of both longitudinal and cross-sectional research designs.
Similar to longitudinal designs, sequential research features participants who are followed over time; similar to cross-sectional designs, sequential research includes participants of different ages.
This research design is also distinct from those that have been discussed previously in that individuals of different ages are enrolled into a study at various points in time to examine age-related changes, development within the same individuals as they age, and to account for the possibility of cohort and/or time of measurement effects
qualitative designs
focus groups
delphi technique
interviews
focus groups
refers to a group interview technique that obtains data though discussion between research participants in a group setting
participants encouraged to talk to each other, ask questions, exchange personal experiences and points of views
facilitator (researcher) promotes group discussion with free response questions
note taker is allocated to each focus group to take notes and capture important aspects of discussions
people are not limited to yes/no responses or scales
safety in numbers- allows participants to feel more comfortable than independently discussing personal experiences
however some may be dominant participants and some may not feel comfortable in discussing
delphi technique
used for complex problem solving and aim is to obtain a consensus
series of questionnaires to gather opinion of targeted group
first questionnaire with open ended questions for written qualitative responses
subsequent questionnaires sent once responses to first have been collated
responses collated by panel of experts who identify themes and categories in data. info is returned to participants for their feedback
process continues until consensus is reached or enough info has been gathered
enables large of small groups of expertise to be contacted cheapy, has few geographical limitations when using self-administered questionnaire
however researcher may force consensus and weaken agreed upon opinion
interviews
small number of general questions or prompts that allows participants to talk about what interests them, unstructured or semi-structured (participants keeps yapping and follow up by asking more detailed questions)
advantages similar to focus groups
data collection
qualitative or quantitative in nature, and may be objective or subjective
objective data
verified by other researchers, increasing reliability and validity of data
collect through behaviour count, physiological measure
behaviour count
measurement tools such as stopwatch, ruler. checklist to measure thinks such as running speed, shoe size, etc. behaviours can be measured by multiple researchers, reducing bias
physiological measures
objective data as they are measurable and verified by more than one researcher
heart-rate, blood pressure, brainwave activity
reliability of quantitative measures
tool not correctly calibrated, user is not trained in its operation
subjective data
observation, self-reports, questionnaire, likert scale, interviews
greater insight on personal beliefs, feelings, and ideas
observation
when researcher observes another individual or group of people in natural environment and record observations. also quantitative as observations tallied or recorded in numerical form
self-reports
participants complete series of questions. responses provide information about their own thoughts, feelings, or behaviours. quantitative in nature, as data is collected in numerical form and summarised.
interviews
qualitative, subjective
questions are more open ended, ask for more detailed and deep responses
not very time efficient and require strategy to collect verbal response
standard deviation
measures variability in data, helping researchers understand human behaviour and interpret research findings effectively
measures how dispersed scores are around mean in any data set