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Profit SR LR
P>ATC
Break even SR
P=ATC
Economic loss SR
P<ATC
Shut down SR
P<AVC
Break even LR
P=ATC, P=min(AC)
Shut down LR
P<ATC
Profit Max
MR=MC, or derivative of profit
Perfect competition
P=MC
Perfect market
P=MR=MC=AR
Total cost SR (labour, land, capital)
TC=wpLp+wcLc
Total cost LR (labour, land, capital)
TC=rK(q)+wL(q)
Profit
TR-TC = (AR-ATC)q = (P-ATC)q
Social marginal cost
PMC + MEC
MEC
PMB=PMC
Social marginal benefit
PMB-External Costs