AUDIENCE

TARGET AUDIENCE

🧑‍🎤 1. Youth / young adult audience

• Primary audience is typically 16–30-year-olds

• Appeals to:

  • students

  • indie music fans

  • festival-goers

👉 Key idea: youthful, relaxed lifestyle appeal

🎸 2. Indie / alternative music fans

• Targets fans of indie folk / indie pop

• Audience values:

  • authenticity

  • simplicity

  • “non-mainstream” culture

👉 Key term: niche audience appeal

🌍 3. Global digital audience

• Spread through streaming platforms (YouTube, Spotify)

• Not limited by geography

👉 Key term: globalisation

• Audience is international and digitally connected

📱 4. Fragmented audience

• Doesn’t rely on one mass audience

• Instead:

  • multiple smaller audience groups

  • connected through algorithms and playlists

👉 Key Eduqas term: fragmented audiences

HOW ARE THEY TARGETED

🎵 1. Genre conventions (indie appeal)

• Indie folk/pop sound + quirky visuals

• Low-budget, “authentic” style

👉 Targets audiences who value:

• authenticity

• non-mainstream culture

👉 Key term: genre hybridity

🎬 2. Visual style (simplicity + repetition)

• Minimalist, strange, symbolic imagery

• Repeated motifs (e.g. performance + props)

👉 Appeals to a youthful indie audience who expect creativity over realism

📱 3. Digital platforms (convergence)

• Distributed via:

  • YouTube

  • Spotify

  • streaming playlists

👉 Targets audiences through:

• algorithms

• recommendations

• viral sharing

👉 Key term: convergence

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