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diction
word choice in writing or speech
tone
writer’s attitude toward subject
style
way a writer expresses ideas
voice
writer’s personality in text
purpose
goal of a text or speech
audience
target readers or listeners
rhetoric
persuasive use of language
rhetorical devices
persuasive techniques in writing
ethos
credibility appeal
logos
logical appeal
pathos
emotional appeal
persuasion
influencing beliefs or actions
argument
statement supported by reasons
thesis
main argument or claim
analysis
detailed examination of something
critical analysis
evaluation using structured thinking
synthesis
combining ideas into one
deduction
logic from general to specific
inference
conclusion based on evidence
ambiguity
unclear meaning
semantics
study of meaning in language
parallelism
repeated grammatical structure
anaphora
repetition at beginnings
asyndeton
omission of conjunctions
chiasmus
reversed parallel structure
hyperbole
exaggeration for effect
epigram
short witty statement
aphorism
short wise statement
maxim
short rule or truth
propaganda
biased persuasive information